Bing Webmaster Tools Integration
Let your AI agent read how your site does in Bing, find crawl problems, and ask Bing to look at changed pages, with your own Bing Webmaster account.
Connect your own Bing Webmaster Tools account to your Chipp AI so it can show how your site does in Bing search, find crawl and sitemap problems, and tell you what to fix first, all through natural conversation.
This is part of Chipp’s SEO and AEO (answer engine optimization) toolkit. The agent only recommends changes. You approve each one, and approved changes go to your normal Builder / site-edit workflow. Nothing is published automatically.
Before you start
You need:
- A free Bing Webmaster Tools account.
- Your site added and verified in Bing Webmaster Tools. Bing only returns data and accepts submissions for verified sites.
- An API key from Bing Webmaster Tools (Settings, then API Access).
Chipp does not hold a Bing key for you and never uses one of its own. Everything runs on your account.
What the AI Can Do
Once connected, your agent gains these tools:
| Tool | What it does |
|---|---|
| bing_webmaster_list_sites | Lists your Bing sites and whether each is verified |
| bing_webmaster_search_performance | Clicks and impressions for the last N days, compared with the N days before |
| bing_webmaster_top_queries | The searches that showed your site, with the ones that are easy to improve |
| bing_webmaster_top_pages | Your most visible pages, and pages whose titles may need work |
| bing_webmaster_page_queries | The searches that show one page |
| bing_webmaster_crawl_stats | Crawl health and how many pages Bing has indexed, up to six months back |
| bing_webmaster_crawl_issues | URLs Bing could not crawl cleanly (404, server errors, robots.txt blocks, timeouts) |
| bing_webmaster_url_info | What Bing recorded about one URL: last crawl, status, traffic |
| bing_webmaster_sitemaps | Sitemaps Bing knows about and whether it can read them |
| bing_webmaster_submit_urls | Asks Bing to look at changed pages (needs your approval) |
| bing_webmaster_submit_sitemap | Submits a sitemap to Bing (needs your approval) |
Every result is trimmed to the useful evidence, with a ranked list of what to fix first and why. Each result also says when its data is from, and whether anything is missing or out of date.
Connecting Bing Webmaster Tools
In Bing Webmaster Tools, click Settings, then API Access, accept the terms, and choose API Key. Copy the key. Chipp shows the exact steps in the connect dialog.
In your app’s builder, go to Brain > Integrations and find Bing Webmaster Tools (under SEO & AEO).
Paste the key into Bing Webmaster API key and click Connect. Chipp checks the key with Bing before saving it. The check only lists your sites. If Bing rejects the key, Chipp tells you and saves nothing.
Ask your agent:
- “How is my site doing in Bing compared with last month?”
- “Which Bing crawl issues should I fix first?”
- “Is my sitemap submitted to Bing and readable?”
Whose credentials are used
You bring your own key.
- Calls use your Bing Webmaster account and show up under your sites.
- The key is stored encrypted, belongs to your app, and is never shown again or sent to the AI model.
- To stop access, disconnect the integration in Brain > Integrations. Chipp deletes the stored key. You can also generate a new key in Bing Webmaster Tools, which makes the old one stop working. To use a different key, disconnect and connect again.
Approval for actions that change something
A Bing key cannot be limited to read-only, so Chipp adds its own guard. Submitting URLs and submitting a sitemap are the only actions that change something at Bing. Your AI shows you what it would send, waits for your approval, and only then sends it.
Before a submission, Chipp also checks that:
- The site is one of your verified Bing sites.
- Every URL is on that site’s own host. If one URL is invalid or on another host, nothing is sent.
- You have enough Bing submission quota left. The quota is Bing’s, and the limit is small for new sites.
Every submission is written to your audit log with the site, how many URLs, the result, and your stated reason. The log never holds the key or the list of URLs.
Submitting a URL is not indexing
When your AI submits a URL, Bing receives a request to look at it. That does not mean the page is crawled, indexed or will rank. Bing decides when. A few days later, ask your AI to check bing_webmaster_url_info to see whether Bing has crawled the page.
Re-checking your results
Bing keeps the history, so there is nothing to save. Ask for the same report again later. Search performance compares two periods, and crawl statistics go back about six months. Chipp does not store any Bing data.
Limits
- Bing only. The data covers Bing search (web, chat, news, images and video). It will not match Google Search Console.
- Update speed. Traffic updates daily, and query and page statistics weekly. Old data is flagged.
- No index verdict. Bing has no “is this page indexed” answer like Google’s inspection tool. bing_webmaster_url_info shows what Bing last recorded.
- Verified sites only. Add and verify your site in Bing Webmaster Tools first.
- API key sign-in. Bing also offers OAuth, but each person would have to register their own OAuth client, so Chipp uses the API key.
- Recommendations only. The integration never edits or publishes your site.
Troubleshooting
| Message | What to do |
|---|---|
| Bing rejected this API key | Generate a new key in Bing Webmaster Tools, disconnect, and connect again |
| Site is not one of the sites in the connected account | Run the list of sites, and pass the site exactly as Bing shows it |
| Site is not verified | Verify the site in Bing Webmaster Tools |
| Bing is limiting how fast this account can call the API | Wait a few minutes and ask again |
| Submission quota is short | Submit fewer URLs, or use IndexNow |
| No data for this site | The site may be new or not yet crawled. Check again in a few days |
Billing
Bing Webmaster tool calls use your standard Chipp LLM token billing. Bing Webmaster Tools itself is free.