Software Factory: SEO & Social

Every software factory project has an SEO & Social tab. It shows how your site looks in a Google result, in an AI assistant’s answer and when someone shares a link to it, and lets you change all of that in one place.

Open your project and choose SEO & Social. Projects hosted outside Chipp do not have this tab, because their search and social settings live in their own code.

See your site as others see it

At the top, pick a page and see two cards for it:

Social: what people see when they share a link to the page. It shows the share image, the domain, the title and the description.
Search: the page as a Google result, with its icon, title, address and description.

A small label says whether you are looking at your draft or the live site. The previews use the same values your site ships, so what you see is what visitors get.

To change a page, click Edit and change its title, description or share image. Or click Ask Chipp to edit and Chipp writes the request for you in the Builder chat, for you to review and send. If a page has no share image or only a placeholder description, Make a share image and Write a title and description fill them in.

Your SEO & AI search review

Click Scan to check the live site the way a search engine or an AI assistant reads it. You get a checklist with problems first, then suggestions, then what is already fine. Open any row to see why it matters. After you change settings, the review shows Out of date until you scan again.

Try to fix all switches on and applies the generated files, then puts a prompt for the rest in the Builder chat. Nothing runs there until you press send. Get more search traffic puts a prompt about next steps in the same chat.

Google searches

Connect Google Search Console to see what people searched to find your site. You get the top searches and top pages for the last 28 days, with clicks, impressions and average position. A new site can take a few weeks to show up.

Edit the settings

The SEO & AEO settings hold everything the previews read:

Site title and Site description, and the Business or person name. Search results show about 60 characters of a title and 160 of a description, so keep them short.
Pages: a title and description for each public page. Tick Hide from search to keep a page out of search results.
Share image: drop in a PNG, JPEG or WebP, up to 2 MB. 1200 by 630 pixels works best.
Structured data type and an X (Twitter) handle.
Generate SEO files: the sitemap.xml, robots.txt and llms.txt files that help search engines and AI assistants read and cite your site, and Let AI assistants read the site.

Click Save. The settings are written to your Builder draft, the same file the Builder agent edits, so a change from either side shows up on the other. They go live when you publish.

Check public pages fetches your live pages and tells you whether search engines and AI assistants can read them. Preview files shows the files Chipp will generate.

Below the settings, the favicon and logo have their own upload boxes, and Semrush gives you keyword research and rankings for your site. Chipp covers Semrush with your project credits, or an owner can use their own Semrush key.