# Software Factory: SEO & Social

See how your site shows up in Google, in AI search and in shared links, and edit titles, descriptions and share images in one place.

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Every software factory project has an **SEO & Social** tab. It shows how your
site looks in a Google result, in an AI assistant's answer and when someone
shares a link to it, and lets you change all of that in one place.

Open your project and choose **SEO & Social**. Projects hosted outside Chipp
do not have this tab, because their search and social settings live in their
own code.

## See your site as others see it

At the top, pick a page and see two cards for it:

- **Social**: what people see when they share a link to the page. It shows
  the share image, the domain, the title and the description.
- **Search**: the page as a Google result, with its icon, title, address and
  description.

A small label says whether you are looking at your draft or the live site.
The previews use the same values your site ships, so what you see is what
visitors get.

To change a page, click **Edit** and change its title, description or share
image. Or click **Ask Chipp to edit** and Chipp writes the request for you in
the Builder chat, for you to review and send. If a page has no share image or
only a placeholder description, **Make a share image** and **Write a title
and description** fill them in.

## Your SEO & AI search review

Click **Scan** to check the live site the way a search engine or an AI
assistant reads it. You get a checklist with problems first, then
suggestions, then what is already fine. Open any row to see why it matters.
After you change settings, the review shows **Out of date** until you scan
again.

**Try to fix all** switches on and applies the generated files, then puts a
prompt for the rest in the Builder chat. Nothing runs there until you press
send. **Get more search traffic** puts a prompt about next steps in the same chat.

## Google searches

Connect Google Search Console to see what people searched to find your site.
You get the top searches and top pages for the last 28 days, with clicks,
impressions and average position. A new site can take a few weeks to show up.

## Edit the settings

The **SEO & AEO** settings hold everything the previews read:

- **Site title** and **Site description**, and the **Business or person
  name**. Search results show about 60 characters of a title and 160 of a
  description, so keep them short.
- **Pages**: a title and description for each public page. Tick **Hide from
  search** to keep a page out of search results.
- **Share image**: drop in a PNG, JPEG or WebP, up to 2 MB. 1200 by 630 pixels
  works best.
- **Structured data type** and an **X (Twitter) handle**.
- **Generate SEO files**: the sitemap.xml, robots.txt and llms.txt files that
  help search engines and AI assistants read and cite your site, and **Let AI
  assistants read the site**.

Click **Save**. The settings are written to your Builder draft, the same file
the Builder agent edits, so a change from either side shows up on the other.
They go live when you publish.

**Check public pages** fetches your live pages and tells you whether search
engines and AI assistants can read them. **Preview files** shows the files
Chipp will generate.

Below the settings, the favicon and logo have their own upload boxes, and
**Semrush** gives you keyword research and rankings for your site. Chipp
covers Semrush with your project credits, or an owner can use their own
Semrush key.

Related: [Deploys and domains](/docs/guides/alchemist-deploys-and-domains),
[Chipp Sites](/docs/guides/chipp-sites).