This week explore when AI agents shine versus simple automation, see the real economic numbers behind AI's growth, and dive into a new way to evaluate AI models.
Plus discover new research on "overhearing agents," learn to brand your chat widgets, connect Chipp to 5,000+ apps with Zapier, and see how to build content engines in a day. Don't miss replays from yesterday's events and join this weekend's hackathon! 💨
AI Highlights from Around the Web
When to Use AI Agents vs Simple Automation
Ruben Hassid breaks down a key question every business faces: when should you build an AI agent versus sticking with simple automation? His answer is smart: look at how much the process varies. Low-variance work (like investor onboarding) works great with simple automation. High-variance work is where AI agents really shine.

🌶️ Agent is the popular word but what most businesses need is a blend of AI and automation. Find the best use cases for AI and start there.
AI's Economic Impact is Real
The numbers don't lie - AI has been driving massive economic growth since ChatGPT launched. It's not a stretch to say AI has kept the economy as a whole growing.
Since ChatGPTs launch, AI-related stocks have provided 75% of S&P 500 returns. Most earnings and a massive portion of contruction is due to data centers. In short, AI is reshaping entire industries.
Signs of a bubble? We'll explore that this weekend. Watch you inbox 😄

🌶️ AI has moved from an industry to a foundation for the entire economy. From air conditioners to construction to electricity and hiring, AI is not a tool. It's an economic underpinning. My quick take: bubble? probably. Bad? probably not. More this weekend.
AI in the Real World in Two Parts
OpenAI launched a new way to evaluate agents directly against real world jobs. The new evaluation looks at lawyers, nurses, engineers, and more and compares how AI can do those tasks. The best models are nearing parity.

Interestingly, when the AI is combined with expertise the results are impressive - generally faster and cheaper, almost 50% faster and cheaper with gpt-5.

Research Spotlight: Overhearing LLM Agents
Elvis shares insights on overhearing agents that can proactively suggest and provide context to improve workflows. He's been exploring this for note-taking and research - areas where timely AI assistance makes a huge difference.

🌶️ AI is better at telling AI what to do than we are. Lean into it. In your prompts, ask your AI to suggest next steps or potential questions at the end of each answer. It will speed your conversations and unlock new ideas.
Chipp Updates
Chat Embeds Just Got Better: Brand Your Chipp Widget in Seconds

Want your website's chat to feel like it truly belongs? Now you can customize your Chipp chat widget with your own logo, colors, and welcome message. Whether you're helping members or answering questions, it's never been easier to make your chat feel right at home on your site. [Read the full guide]
Make Chipp Even Smarter: Connect to 5,000+ Apps with Zapier Integration

Ever wish your AI agent could do more than just chat? With Chipp's Zapier integration, your AI can automatically send emails, update spreadsheets, post to Slack, or add leads to your CRM. No tech skills required - just powerful automation that saves you time and headaches. [Watch the tutorial]
How Matthias Built an AI Content Engine in a Day

Matthias Werner created a fully automated content system using Chipp, Google Sheets, and smart workflows. His setup saves $108,000 per year and 60 hours per month while maintaining quality through human oversight. The best part? He built it all in just one day, and now Chipp members can use his template to build their own content engine.
Chipp Highlights and Events
This Weekend: 48-Hour AI Hackathon with Zapier!

Ready to build something amazing? Join our gold partner Mr. Hackathon this weekend for a 48-hour sprint where you'll create AI-powered automations using Chipp and Zapier.
When: Friday, September 26 at 6:00 PM CT through Sunday, September 28 at 5:30 PM CT
What: Build the next generation of AI automations and compete for prizes
Who: Everyone's welcome - whether you're a coding pro or just getting started
This is your chance to turn ideas into working AI tools that actually solve real problems.
Personalized AI for Coaches with Maaria Tiensivu

Join Maaria Tiensivu from Purpose Driven AI for a live session on how coaches can use AI to transform their practice. Whether you're helping clients reach their goals, creating personalized content, or streamlining your coaching workflows, this session will show you practical ways to integrate AI into your coaching toolkit.
When: October 2, 2025 at 10:00 AM CT
What: Strategies for coaches ready to level up with AI
Chipp Con SC - Meet Us in Greenville!

Missed Chipp Con Fargo? Here's your chance to join us live! We're bringing Chipp Con to South Carolina with amazing speakers, and the chance to meet the Chipp team and fellow AI enthusiasts in person.
When: October 30, 2025
Where: Flywheel Coworking, Greenville, SC
What: Live demos, expert talks, and networking
This is your opportunity to connect with other builders, learn from AI experts, and see what's next for AI automation. Plus, there's nothing quite like meeting the community in real life!