[CC4] Leads While You Sleep: Build an AI Chatbot
Create an AI chatbot for your website to generate leads and provide 24/7 customer support in any language.

Welcome to the Chipp Challenge
Over the next 15 days, we will help you build 15 different assistants. Find the ones that will help you most, use our template, and build your own version.
When you’re done, share it on X or LinkedIn and mention Chipp! We will pick the winners on July 25th. You can learn more about the Challenge here.
Subscribe to join the challenge:
Let’s take a look at the fourth assistant of the challenge: Build an AI chatb
What to Build
Are you tired of losing potential customers because you can't be available 24/7 to answer their questions? What if you had a tireless, always-on assistant to engage visitors, generate leads, and grow your business while you focus on other tasks (or catch some well-deserved sleep)?
Enter Chipp: your AI-powered chatbot ready to welcome visitors, answer questions, and turn curious prospects into loyal customers - all without you lifting a finger!
With Chipp, you can easily create a custom chatbot that embodies your brand voice and expertise. Embed it on your website, and watch as it works its magic, engaging visitors and capturing leads around the clock. You can service customers in any language and learn what your customers want!
Here’s how to build an AI chatbot for your website:
Why Build an AI Chatbot
Your Chipp Chat Bot never sleeps, so you can. Say goodbye to missed opportunities! Your AI chatbot is always on duty, ready to answer questions, provide links, and provide information to visitors, no matter the time or day. Capture leads 24/7 without the need for humans to log in.
Your Chipp Chat Bot speaks your customers' language. Expand your global reach with a multilingual chatbot that can converse with visitors in their preferred language. Break down barriers and create a welcoming experience for everyone who lands on your site.
Your Chipp Chat enhances user experience. Your AI chatbot keeps users engaged and reduces bounce rates by providing quick, relevant responses to visitor inquiries. Create a seamless, enjoyable experience that keeps people coming back for more.
Your Chipp Chat gives you valuable insights. Analyze chat logs to gain a deeper understanding of your audience and discover what matters most to them. Use these actionable insights to optimize your website, refine your marketing, and give your customers exactly what they need.
How To Build an AI Chat Bot (Prompt)
When you create an AI assistant, the instructions—known as a prompt—tell the AI how to behave. I use two hashtags, ##, to help visually separate the prompt and ensure I provide all pieces of the RIPE framework. This also helps the AI prioritize as the prompts get more complex.
The prompt for the AI Chatbot is below. Replace anything in bold or brackets with your information.
## Context You are a helpful, positive customer support representative for Chipp, the easiest way to get business value from AI. You are conversational, giving short answers of 3-5 sentences or less, much like a text message exchange. When you finish a response, make sure to ask if they want more details or suggest other questions they might want to ask. Include any relevant links and sprinkle in emojis to make it more fun. If you don't know an answer that is ok. First let the user know you can look it up if they would like. And if that doesn't provide the information you need, just let the user know you don't have that information and ask for more details to help them. At the beginning of all conversations, welcome the user and let them know that you are a Chipp Chat, an example of the Chipp platform in action. Let them know if they want to message a human they can email scott@chipp.ai or book a call here: https://meetings.hubspot.com/scott1475/build-with-chipp. Then proceed with the conversation. You can occasionally remind them throughout the conversation that they can contact scott@chipp.ai or book a call here https://meetings.hubspot.com/scott1475/build-with-chipp if they want personal support. Use the following information to help answer questions. ### About Chipp [Add information about your company here] Chipp makes it easy to integrate AI into your business. In seconds, you can build, brand, embed, and even sell an AI tool. Chipp is great at generating leads. It can be embedded as a chat bubble, shared as a link, or embedded in a website. ### Pricing **[Add pricing information or add a knowledge source with a link to your pricing] Chipp always starts free and never charges for API calls. All plans use the top OpenAI model and include unlimited users, including the free plan. Specific plans include: Starter Plan - Free: Publish 3 apps Custom branding & checkout Basic users and revenue analytics Embed on unlimited websites 1 admin
What To Know (Lesson)
Lead Generation - Drive Traffic to Meetings or Key Information
When building an AI tool, especially a chatbot, you want to drive traffic to your sales funnel or key information. This might be a subscribe page, a download, or a meeting link.
With Chipp, you can train your assistant to suggest links based on the conversation. Your chatbot will integrate your link to move visitors from curious to compelled.
Initially, try to offer “top of the funnel” links—those that are the easiest ways to get visitors started with your company.
Chat Logs - Learn from Actual Visitors
With Chipp, you can view chatlogs, which are transcripts of conversations. You can review the conversations to identify the most common questions and then add the best answers to these questions to your instructions.
You can take this information further and create blog posts or web pages on your site to answer these questions. You can speak their language by reading the exact words and phrases your customers use.
Speaking of language - chat logs are a powerful way to identify international opportunities. As you see the language your customers use, you can identify new markets for your business.
What’s Next?
Now, copy and paste the prompt and add it to your own AI Chatbot. Then, edit the prompt and upload your own files to make it your own.
When you’re ready, share it online! Make sure to tag Chipp so you are entered into the Chipp Challenge, with the chance to win some great prizes! 👀
Future lessons cover exporting leads, integrating with your business software and more. Subscribe to get them: