My wife runs a jewelry shop in downtown Fargo. Three employees. When Shopify came along, she suddenly had a better checkout experience than Nike.
No legacy systems to maintain. No decades of technical debt. No committees. Just the best tools available to anyone who wanted them.
That's happening again with AI. And agencies are sitting on a massive opportunity.
The Opportunity
Your clients trust you. When you recommend something, they listen.
Right now, those clients are Googling "AI chatbot for my business." They're finding generic tools that don't understand their industry. They're getting confused by pricing. They're wondering if this AI thing is even worth it.
You could be the one who brings them the answer.
AI chatbots as a service. Your branding or theirs. Their knowledge, deployed in minutes. 70-80% margins on something that takes hours to set up, not weeks.
What "White Label" Actually Means
When your client's customer chats with the AI, they see your client's brand. When your client logs in to manage it, they see your agency's platform (or theirs—your choice). No one sees "Chipp" unless you want them to.
That's white label. You're reselling capability, not just referring traffic.
The Numbers
A digital marketing agency tested this last quarter:
5 clients signed up in month one. $2,000 average monthly fee. $300/month cost on Chipp's Pro plan. $9,700/month profit from AI services alone.
Setup time: About 2 hours per client.
Compare that to building custom AI solutions. Or referring clients to tools you don't control. Or watching competitors capture this market while you wait.
What Your Clients Actually Need
They don't need "AI." They need specific outcomes:
24/7 customer support without hiring night staff. Lead capture that works while they sleep. Instant answers to the questions they get asked fifty times a day. Professional presence on WhatsApp, where their customers already are.
You package those outcomes. Chipp provides the infrastructure.
How to Price It
Three models that work:
Setup + Retainer: $500-$2,000 setup, $200-$500/month. Classic agency model.
Productized Packages: Fixed monthly prices ($299, $599, $999). Different tiers, clear deliverables. Easiest to sell.
Usage-Based: Lower monthly fee plus usage. Good for high-volume clients who want cost transparency.
Most agencies start with productized packages. Simple to explain, simple to deliver.
Getting Started
Build one for yourself first. Put a chatbot on your own agency site. Learn how it works. See what clients ask about it.
Then pitch to three existing clients. Offer a pilot rate. Get testimonials. Scale from there.
Start with Chipp. Build your first white-label chatbot. Be the agency that brought your clients AI—not the one that watched from the sidelines.
