Improving SEO with Long Form AI Content Replay

Thank you to everyone who joined our “Improving SEO with Long Form AI Content” workshop today. For those who couldn't make it, here's an update on what you missed and what's coming next.

Click this link to watch the replay of the workshop!

Key Workshop Highlights

SEO Fundamentals & Strategy

Scott walked us through the two major pillars of SEO success:

On-Page SEO: Creating content that's relevant to what people are searching for. This includes optimizing your website's content, titles, and structure.
Off-Page SEO: Building authority through backlinks and mentions from other websites. While many focus heavily on on-page optimization, off-page efforts often deliver the bigger impact.

The Power of Long-Tail Keywords

One of the most valuable insights shared was about the importance of long-tail keywords. While individual long-tail searches might have lower volume, they:

Are less competitive and easier to rank for
Often have higher conversion rates
Collectively can drive more traffic than high-volume keywords
Help you build authority in your niche before targeting more competitive terms

Practical Tools & Techniques

Scott demonstrated several free and paid tools to enhance your SEO strategy:

Free Tools:

Google Keyword Planner: Perfect for understanding search volume and competition
Google Trends: Great for comparing keywords and understanding seasonal trends
Google Search Auto-Complete: A simple but effective way to discover long-tail keywords
Google Search Results: Analyzing competition and ad presence

Premium Tools:

Ahrefs/SEMrush: For deeper keyword research and competitor analysis
Fireflies.ai: Converting meeting transcripts into SEO-optimized content

AI-Powered Content Creation

The workshop showcased how to leverage AI to scale your content creation while maintaining quality:

Converting meeting transcripts into blog posts
Optimizing existing content for specific keywords
Creating multiple content pieces from a single source
Maintaining consistent brand voice across all content

Smart Content Repurposing

A key takeaway was the importance of working smarter, not harder:

Transform meeting recordings into blog posts
Convert newsletter content into video scripts
Use AI to adapt content for different platforms
Focus on transformation rather than creation from scratch

Practical Tips for Implementation

Start Simple: Begin with free tools like Google Keyword Planner before investing in premium solutions
Focus on Action: Don't get caught up in endless keyword research – create content regularly
Use AI Efficiently: Leverage AI to transform existing content rather than always creating from scratch
Think Long-Term: Build authority in specific niches before targeting more competitive keywords
Monitor Competition: Use search results and ad presence to gauge keyword difficulty

The AI Sandwich Approach

Scott introduced the concept of the "AI sandwich" for content creation:

Start with your expertise and questions
Let AI help with research and initial drafts
Add your personal touch and improvements
Use AI for final optimization and formatting

Tools Mentioned for Integration

Chipp.ai for custom AI applications
Fireflies for meeting transcription
Google Suite of SEO tools
Ahrefs/SEMrush for advanced research
Descript for video transcription
Heygen for AI video creation

Remember, the goal isn't to overthink SEO but to take consistent action. As Scott emphasized, "The most important thing is to do something." Start with these fundamentals, and you'll be well on your way to improving your search visibility.