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Why We Sprint: The Real Secret to AI Success
Let’s be honest: the tech is rarely the problem. In every organization—startup, small business, or global enterprise—brilliant AI initiatives get stuck because people aren’t truly part of the build. Features are developed in isolation, “change management” gets bolted on at the end, and internal expertise gets left out.
Luckily there's another way.
Maaria Tiensivu (Service Designer, Transformational Coach, and Chipp Gold Partner) and Josué Citalán (a lawyer and AI governance expert), the co-founders of Purpose Driven AI are all about co-building with intention.
"Every sprint, every AI tool, every engagement is designed to bring out the best from your people and deliver solutions that genuinely work in the real world." – Maaria Tiensivu
That’s why they run AI Co-Build Sprints: rapid, collaborative, no-nonsense cycles designed to unlock what works. These sprints don’t just build better AI—they mobilize internal expertise, turn knowledge into action, and produce a group of ambassadors who make adoption inevitable.
When you build WITH your people, not just FOR them, you get solutions nobody else could. (Also, including the right people makes implementation the natural next step, not a fight.)
Co-Build Sprints at a Glance 👀
0️⃣ Scan & Align: Clarify what matters most, using playful but powerful entry scans. Either purpose-driven or role-based.
1️⃣ Map & Discover: Explore the entire customer and workflow journey as a group. This is where the “aha!” happens: surfacing the knowledge no one has written down, the tricks and workarounds the best people use, and the pitfalls new hires always stumble over. You’re uncovering the “gold dust” inside your organization—the kind of experiential know-how you can’t Google.
2️⃣ Focus & Design: Sharpen your priorities as a group. Decide what makes this solution special and where each participant should focus.
3️⃣ Build Together: Co-create AI solutions and agent prompts. The best-performing “prompt engineering” happens with real experts—side by side with your builder, not just the AI person.
4️⃣ Test & Reflect: Collect fast feedback from your humans and AI. Iterate live.
5️⃣ Implement & Grow: Codify what works, draft agreements, and—crucially—train your own internal champions so roll-out is smooth and sticky.
Want to see sprints in action? Watch Maaria on YouTube.
1. The “Co-Build Sprint” Approach
Instead of long, drawn-out projects with unclear owners, Purpose Driven AI runs tight, focused co-build sprints, each with clear goals and collective energy. Each step is engineered for results and real results—never pointless process.
What happens after a sprint?
After a sprint, it's remarkably easier to make calls about big AI projects.
Why? You’ve built your team of internal advocates. AKA people who have co-created, tested, and “tried on” the solution. They’re invested. They’re ready. They’ll drive adoption organically and help implement change.
Maaria Tiensivu puts it best:
"I've run sprints for years, but this is the first time we can actually BUILD solutions your team can implement after just five sessions. With our chipp.ai powered sprints, anyone can join—not just technical people.
The first sprint wont's solve your AI strategy, but it's the spark. Once you start, there’s no stopping. That's how you get exponential value with the smallest tech investment you've probably ever made..."
Want to get your own sprint?
2. Who Sprints, Makes the Difference
This is where projects miss the mark. It’s almost never about the framework or the tool"—it’s about who you put in the sprint.
Here’s the test: Who should be in the sprint?
Ask yourself:
“If [insert name] left the team, we’d be in big trouble...”
That’s who you need at the table.
—Small businesses: it might be your founder, your one real customer-whisperer, or that person who just “gets” your process.
—Big organizations: think beyond the “usual suspects.” Find the quiet process owner, the troubleshooting expert, the salesperson everyone trusts. If someone carries unique knowledge in their head, make sure they’re in the sprint. Otherwise, it’ll never be captured.
The magic 🪄 When you intentionally bring these people in, their wisdom finally gets unlocked, shared, and embedded directly into the AI solution. They also become your post-sprint change agents.
3. Built-in Purpose and Testing
Forget “bug hunting.” What actually matters is discovering where the true challenges are, and building to solve real problems. Each sprint creates a safe space to test your ideas and assumptions right away with real humans.
The result:
You get honest, actionable feedback from the actual people who'll use or be impacted by the solution. This insight lets your team improve, pivot, and perfect your AI—fast.
“Testing isn’t just about finding bugs—it’s about revealing where your solution truly provides value, and how someone who thinks completely differently from you might use it (for good, or evil 👹).”
Why It Works
This isn’t just faster or fancier—it’s how real change happens. Sprints force honest conversations, unlock hidden expertise, and install change agents from day one.
The AI you build isn’t an outsider’s guess with a steep pricetag.
It’s built by your people, shaped by your unique culture, and ready for impact because the right humans shaped it from the start.
By the end, you don’t just get a “solution.” You get a better way of working together, a new team of internal evangelists, and a living set of best practices built-for-you and by you. 💪
The Sprint Toolkit—Your Quick Start
No matter your org size, you can start small and scale.
Want to get started? See the steps in action:
Try out the AI Suite: Purpose Driven AI HQ (Join here)
Watch Maaria’s full live walkthrough: YouTube
Ready to Sprint (and Never Look Back 👀)?
- Get inspired by the source
Watch Maaria’s YouTube breakdown - Experience it with your own team?
Join the Purpose Driven AI HQ and try it hands-on - Ready to run your own sprint?
Book a call with Maaria to make the change
“If you want lasting change and great AI, don’t go it alone—co-build with the people who matter.” – Maaria Tiensivu
