OpenAI's GPT Store crossed 3 million custom GPTs. That's a lot of chatbots.
Here's the problem: They all live inside ChatGPT. Your customers need accounts. They see OpenAI's branding. You can't embed them on your website. You can't capture leads. You can't charge for access.
Custom GPTs are great for personal productivity. They're terrible for customer-facing deployment.
That's not a bug—it's a design choice. OpenAI built GPTs for power users exploring AI. Chipp built for businesses that need to deploy AI to customers.
The Real Difference
It comes down to one question: Who's your audience?
If it's you or your team: Custom GPTs work fine. You already have ChatGPT Plus. The $20/month is a rounding error.
If it's your customers: You need Chipp. Because your customers don't have ChatGPT accounts, don't want to create them, and shouldn't have to.
What You Get With Chipp That GPTs Can't Do
Deploy anywhere. Website embed. WhatsApp. Phone number. Standalone link. QR codes in physical locations. Your AI goes where your customers are.
Own the experience. Your logo. Your colors. Your domain. Customers never see "Chipp" unless you want them to. Try that with a GPT—OpenAI's branding is everywhere.
Capture leads. Built-in forms. Email capture. CRM integration via Zapier, Make, webhooks. GPTs are anonymous—you have no idea who's chatting unless they tell you.
Charge for access. Full Stripe integration. Subscriptions, one-time payments, usage-based pricing. You set the price, you keep the revenue. OpenAI's GPT revenue sharing? Limited, opaque, and you don't control anything.
Compliance that matters. SOC 2 Type II certified. HIPAA compliant. Your data is never used for training. Try getting that from the GPT Store.
The Hotel Test
Rove Hotels wanted to help guests book rooms via WhatsApp. They needed multilingual support, 24/7 availability, and direct booking capability.
Could they do it with a custom GPT? No. GPTs don't connect to WhatsApp. GPTs can't capture guest information. GPTs can't integrate with booking systems.
Could they do it with Chipp? Yes. 800+ conversations. 80+ countries. $26,000+ in bookings. Two weeks.
The tool you choose depends on the problem you're solving.
When GPTs Make Sense
Be fair: custom GPTs are excellent for certain use cases.
Internal team tools where everyone has ChatGPT. Personal assistants for your own workflow. Prototyping ideas before building something more robust. Learning and experimentation.
If that's your use case, use GPTs. They're faster to create and you're already paying for ChatGPT.
When Chipp Makes Sense
Customer-facing deployment. Lead generation. Paid products. Compliance requirements. Brand control. WhatsApp, voice, or phone deployment. Anything where "powered by OpenAI" in the corner isn't what you want.
Different tools. Different jobs.
Try It
Start free with Chipp and see the difference yourself. Build something for your customers, not just for you.
