Rove Hotels had a problem every hotel has: guests have questions at 2am, but staff doesn't work at 2am.
They also had a problem specific to Dubai: guests speak dozens of languages, switch between them mid-conversation, and expect instant responses.
Two weeks after deploying an AI chatbot on WhatsApp, they'd handled 800+ conversations across 80+ countries in 20+ languages. Direct bookings: $26,000+.
Not a pilot. Production.
What Actually Happened
Guests didn't type. They spoke.
Not because anyone told them to—because voice messages are easier. A traveler switching between English and Spanish doesn't want to worry about grammar or spelling. They want to book a room.
The AI handled all of it. Voice messages transcribed automatically. Responses in whatever language the guest preferred. Availability checks. Booking confirmations. Follow-up questions.
Average response time: under 5 seconds.
Why WhatsApp
WhatsApp isn't a marketing channel. It's where 2 billion people already communicate.
For international hospitality, it's essential:
No app download required. Works on any phone. Rich media—photos of rooms, PDF confirmations. And in regions like Latin America, Middle East, and Asia, it's the default way people communicate with businesses.
If you're forcing international guests to call your front desk or fill out web forms, you're losing bookings.
The Direct Booking Advantage
Every booking through an OTA costs 15-25% in commission.
Every booking through your AI costs... whatever you pay for AI. Which is dramatically less.
The math gets obvious quickly. If AI converts even a fraction of inquiries into direct bookings, it pays for itself many times over.
But it's not just about cost savings. It's about owning the relationship. When guests book direct, you have their contact information. You can upsell. You can build loyalty. You can bring them back.
What the AI Actually Does
Before arrival: Answer questions about rooms, amenities, pricing. Check real-time availability. Process bookings. Handle modifications and cancellations. Provide directions and transportation info.
During stay: Room service ordering. Housekeeping requests. Local recommendations. Amenity hours. Complaint handling with smart escalation to staff.
After checkout: Review requests. Lost item inquiries. Loyalty program enrollment. Return booking offers.
The AI handles what it can. It escalates what it can't. Staff gets full context when they step in.
ROI for a 100-Room Property
Current state: 500 inquiries/month. 30% become bookings (150). Average booking: $200. Monthly revenue: $30,000.
With AI: Response time drops from hours to seconds. Conversion increases to 35%. New bookings: 175. Additional revenue: $5,000/month.
Cost: Chipp Pro ($99/month) + WhatsApp Business API (~$50/month).
Annual ROI: 3,200%+.
And that's before counting reduced labor costs, improved guest satisfaction scores, and the ability to handle surge demand without hiring.
Getting Started
Sign up at chipp.ai. Upload your property information—room descriptions, amenities, policies, FAQs. Connect WhatsApp. Go live.
Most properties are operational in days, not months.
See more hospitality case studies: chipp.ai/hospitality
Your guests are already messaging. The question is whether an AI answers—or nobody does.
